Do you know the difference between a business name and a trademark?  
What does copyright mean, and how do you claim copyright over your "stuff"?
Did you realize that when starting a new brand, it is a good idea to complete some domain name searches and trademark searches first?
Have you heard the story of the Christmas geese at the Eaton Center in Toronto?

In this episode of the podcast, I chat with special guest, Luanne Schlosser, the founder of Lunova Law in Saskatoon, Saskatchewan all about "intellectual property".  We chat about: (1) What is copyright? (4:55); (2) What should business owners know about copyright when they are hiring someone to complete their branding and marketing? (8:55); (3) What needs to be "assigned" on a business sale? (11:45); (4) What is a trademark? (17:34); and (5) How are business names different from a trademark? (19:20).